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APR in the News Community Spotlights


October 14, 2015

Last month, Alain Pinel Realtors and Private Mortgage Advisors hosted an exclusive East Bay client appreciation event in the glass dome at the Rock Wall Wine Company. With over 200 attendees, the event gave VIP clients and guests the opportunity to test drive and ride in the Tesla Model S with Tesla specialists. Refreshments from local Asena Restaurant and Rock Wall Wine Company were served. Check out some highlights in the video below:

APR in the News Buyer / Seller Information

Alain Pinel Realtors Hosts Luxury Consumer Summit

September 30, 2015

Top luxury experts and real estate professionals come together to discuss working successfully with today’s luxury consumer

Alf Luxury Event
Alain Pinel Realtors (APR) hosted The Luxury Consumer Summit last week, an event that educated real estate agents and managers on how to increase their business with the luxury consumer and effectively deliver outstanding customer service experiences that set them apart.
Held at Cavallo Point in Sausalito, real estate professionals from San Francisco, Marin, and beyond came together for an intimate luncheon that featured Alf Nucifora, the Chairman and Founder of The Luxury Marketing Council chapters in San Francisco and Las Vegas, as the keynote speaker, as well as two panels.
Nucifora spoke on the topic of today’s luxury consumer and what they are looking for in their customer experience.
In his presentation, Nucifora said, “Let’s look at the product. What do our affluent customers demand? The most important thing they want is the ‘experiential’ halo over the product or service. Every category you can think of, it has to be experience driven.”
The Luxury Consumer Experts Panel followed Nucifora’s presentation. Moderated by Rainy Hake, APR’s Executive Vice President & Chief Operating Officer, panelists shared experience from industries outside real estate, offering a fresh perspective on how the luxury consumer can be approached.
Larry Altschul, Senior Vice President of Customer Development at MGM Resorts International, joined the event from Las Vegas and spoke on his experience working with “whales,” high net-worth gamblers, sharing several stories of his clients’ outrageous requests. Greg Minor, General Manager of Ferrari/Maserati of San Francisco, spoke specifically to the Bay Area marketplace in terms of who the luxury consumer is and how to capture their business. Sharon Osen, Chief Marketing Officer of Perricone MD, provided insights into what agents can be doing with the resources they have to find client information, organize it in a manageable way through a CRM tool, and put it to use in order to generate more business. David Friedman, President of Wealth-X, emphasized the crucial nature of compiling this information and how to use specific data to target groups of potential clients.
The second panel was moderated by Michi Olson, SGMS, APR’s Vice President of Global Business Development & Relocation, and was geared specifically to real estate. The panel consisted of top agents from all over the country, including Jeff Hyland from Hilton & Hyland in Beverly Hills, Pat Choi from Choi International in Honolulu, Brian Lewis of Halstead Properties in New York City, and Quetzal Grimm from APR Woodside. All the panelists echoed the theme of treating the luxury consumer like a real person rather than an exotic spectacle, being authentic and true to yourself in all that you do, and going above and beyond to make their wishes a reality.
“As a luxury brokerage, it is crucial to stay relevant and understand the needs of our affluent clients so that we are able to provide them with the exceptional customer service they have come to expect from Alain Pinel Realtors,” said Hake.

Community Spotlights

Alain Pinel Realtors Carmel Celebrates Classic Car Week

August 14, 2013

Now in its 63rd year, the Pebble Beach Concours d’Elegance is a world-class event – taking place this Sunday, August 18th. Once a year, about 200 of the most prized collector cars roll onto the legendary 18th fairway of the Pebble Beach Golf Links. What began as a single event, has turned into a week long celebration known as “Monterey Week” to car enthusiasts. From auto shows, rallies and auctions – spectators and competitors converge on the Monterey Penninsula to enjoy the festivities.
The Concours d’Elegance draws international crowds, but is also cherished by the local community – and Alain Pinel Realtors Carmel office is no exception! As a special client appreciation event, APR Carmel hosted a VIP Concours d’Elegance party earlier this week (see photos in this Facebook gallery). Additionally, they’ve put together this fantastic Calender of Events as a guide for visitors. Check it out below:

For more information on the Concours events, other community activities, or moving to the Monterey Penninsula – visit
Search homes in Pebble BeachCarmel, Monterey, or Pacific Grove.

Community Spotlights

Alain Pinel Carmel Prepares for Concours d'Elegance

August 17, 2012

Pebble Beach has long been known for its Pebble Beach Golf Links, one of the most beloved and beautiful golf courses in the nation. It has drawn golf enthusiasts from around the world to the Monterey Pennisula community, but on Sunday, August 19th, it’s not golfers you’ll find at the legendary 18th fairway. Now in its 62nd year, The Pebble Beach Concours d’Elegance is a world-class event, bringing only the finest and most pristine cars to the green.
While only the 175 best collector cars in the world are given the opportunity to roll down the fairway on Sunday, classic automotives take over the entire Monterey Penninsula during what is now known as Monterey Auto Week. From the streets and parks to the golf courses and Mazda Raceway Laguna Seca, visitors are surrounded by spectacular automotives from the past.
The Concours d’Elegance draws car-enthusiasts from all over the world, but is also cherished by the community. Alain Pinel Realtors Carmel office is no exception – and they are actively taking part in numerous events! To help out all the visitors from the community, they’ve put together a great calendar of events. Check it out below:

Not to be outdone by all the other events around, Alain Pinel Realtors also hosted a VIP Concours d’Elegance Party at their office this week. You can see photos in this facebook gallery.

They also are participating in the Concours on the Avenue Window Contest – check out their submission below!

For more information on the Concours events, other community activities, or moving to the Monterey Penninsula – visit
Search homes in Pebble BeachCarmel, Monterey, or Pacific Grove.