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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • Category: APR in the News

Experienced Sales Professional Will Oversee Training and Coaching in Six Offices

Mark Kotch

SARATOGA, CA – Alain Pinel Realtors (APR), the fifth largest real estate firm in the United States, announced the hiring of Mark Kotch as the Regional Director of Career Development in the East Bay. In his new role, Kotch will be responsible for training and career development, including mentoring and on-going coaching assistance, for new and experienced agents at APR’s six East Bay offices.

Kotch brings over a decade of real estate experience and joined Alain Pinel Realtors as a sales associate in 2009. Prior to his career in real estate, Kotch built a successful career in sales and marketing for luxury skin and hair product lines, serving as National Sales Director and Vice President of Sales. In his role, he trained thousands of entrepreneurs and marketing teams on product marketing and how to properly run a successful business. He has built many successful sales and marketing teams that have set the standards still valued in the professional beauty industry today.

“Mark’s vast background in training and coaching, coupled with his knowledge of real estate, sales and marketing, make him a great addition to our training team,” said Rainy Hake, Executive Vice President of APR. “I’m excited about Mark’s role in enhancing our agents’ skills and capabilities and ensuring they meet the high level of service APR is known for.”

Kotch received many honors as a real estate professional, including being a four-year Platinum Award recipient of the Quality Service Certification (QSC) for Outstanding Customer Services as independently surveyed by his clients. He also has been named a Certified Buffini Mentor (part of the popular real estate training program by Brian Buffini). He also holds a number of specialized real estate designations and titles including Certified Distressed Property Expert (CDPE), Senior Real Estate Specialist (SRES), and National Association of Realtors ePro® Certification for digital marketing.

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Agents Sound Off

 

David Gunderman & Andrew Raskopf
Oakland Hills – Montclair Village
510.205.4369
dgunderman@apr.com
araskopf@apr.com

Question: Do I still have a chance if I’m not the highest bidder?

Answer: The highest bid almost always wins. Almost.

If you have the ability and the wherewithal to match your competition, there are ways to approach the terms and presentation of your offer to secure an opportunity to prevail in a counter offer phase (but never assume you will get that opportunity as you draft your initial offering.) One of your agent’s responsibilities is to try to find a way to get the seller to give you the opportunity to match or beat the best offer if it is not yours. There are also instances where the seller values something more than top dollar (i.e. a smoother closing, better terms, or they choose to bequeath the home to someone who has tugged at their heartstrings). In addition to assessing value and analyzing disclosures, it is important that your agent find out what the seller values and you should consider including a letter with your offer that builds emotional bridges to the seller while remaining true to who you are.

Lastly, relationships matter in real estate. Lower offers can prevail when the listing agent and seller trust the lender and/or the buyer’s agent to get the job done, especially if the highest offer seems uncertain.

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Agents Sound Off

 

Nick Granoski
Palo Alto
650.269-8856
ngranosk@apr.com

Question: What do buyers and sellers often fail to account for?

Answer: The power of live conversation can be underestimated in this age of technology, especially as it relates to fast-moving real estate transactions.

Buyers and sellers are using technology to be faster and more efficient with communicating via text, e-mail, etc. While this does facilitate faster communication, it’s important to remember that real estate transactions can also be emotional, and technology does not always translate emotions effectively. Feelings matter, and deals come together (or fall apart) based on what is communicated or interpreted.

Live conversation during transactions can quickly clear up misconceptions or assumptions faster and more cohesively than an ongoing exchange of e-mails or text messages back and forth. Tone of voice, clarity and questions that evolve based on the flow of conversation can be assessed quickly, accurately and will save both buyers and sellers lots of money and time when done correctly. Don’t underestimate the power of communicating the old-fashioned way when it comes to effective real estate transactions.

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Mar
18

Please join us in welcoming our newest additions to the Alain Pinel Realtors family.

 

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Mark Stornetta Named Sales Manager for the Wine Country

StornettaSONOMA, CA – Alain Pinel Realtors (APR), the fifth largest residential real estate firm in the United States, has named Mark Stornetta as the Sales Manager for the Wine Country overseeing the brokerage’s Sonoma office. The Sonoma office will continue to be managed under Rick Turley, APR Vice President and Managing Broker of San Francisco and the Wine Country.

Born and raised in the North Bay with over 30 years in the wine industry, finance, and real estate, Stornetta has represented some of the finest vineyards, ranches, and residential properties. Having built his business on referrals, he prides himself on his honest, ethical, and detail-oriented approach to real estate.

“Mark has extensive knowledge and knows the Sonoma and Napa markets better than anyone,” said Turley. “With his professional approach and vast experience combined with the trusted brand and historical track record of Alain Pinel Realtors, I am confident we will grow our footprint with incredible sales associates throughout the Wine Country.”

The move reflects an ongoing commitment from APR to grow its presence in the area. APR made a splash last year when it hired Turley, former President of Coldwell Banker Residential Brokerage’s San Francisco Bay Area Regions, to oversee growth in the area. The firm also hired Tim Freeman, a former manager of Coldwell Banker’s largest Wine Country office, to oversee the training of new agents.

“I look forward to working with Rick and the rest of the leadership team at Alain Pinel Realtors in furthering our reach in the region. Having lived and worked in the Wine Country, I’m thrilled to be part of a team that believes in its promise.”

Stornetta earned his B.S. degree in agricultural business from Cal Poly, San Luis Obispo, then spent nine years as a Farm Credit loan officer and branch manager in Sonoma Valley before joining Glen Ellen Winery as a general partner and CFO. For the past decade, Stornetta has been pleased to be involved with complex purchases and sales of Wine Country real estate.

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