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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • Category: APR in the News



Where: 2170 Jackson Street #4 in San Francisco (listing)

Located in one of the most prestigious cooperative apartment buildings in San Francisco, this full floor apartment is enchanting and elegant. There are sweeping views of the Bay, and lovely vistas of the city from every room of this impressive, renovated home. The spacious public rooms have beautiful classic architectural details and wonderful light. The kitchen is a chef’s delight. The master suite is a luxurious retreat with immense Bay views. There is a fully equipped family room/media room. The additional bedroom suites are equally beautiful. Laundry room and well-appointed office, plus parking and storage. This unique home offers true EMF protection, a rare and special feature. Designer finishes, prime location.

The home is listed by Pattie Lawton of Alain Pinel Realtors San Francisco.

Offered at: $8,600,000

This home was also featured on CurbedSF.

See more homes for sale in San Francisco. | Visit our San Francisco community page.


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Please join us in welcoming our newest additions to the Alain Pinel Realtors family.


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Agents Sound Off


Rainy Hake
Executive Vice President

Question: How much should clients believe what they read online about a Realtor? How can they determine fact from fiction in online reviews?

Answer: Without question, asking friends, family or neighbors that you trust about an agent will always give you a more accurate impression of an agent than online reviews. Online reviews of real estate agents are often tricky to sort through. Unlike a restaurant that deals with thousands of customers a year, agents often deal with only a handful. As a result, because the sample size is so low, it’s very rare to get a complete picture based solely on online reviews. To add to this, sometimes the reviewers aren’t even the clients of the agent; they are just people who interacted with them in another capacity. While some sites (Zillow and Trulia) verify that the reviewer was involved in a transaction with an agent, many sites like Yelp, Google Places, and reviews on Facebook pages feature no such verification.

I would say that if there are numerous reviews and a pattern emerges that fits with your previous perceptions and interactions with an agent, they may have some credibility – both positive or negative. It also never hurts to ask the agent about any reviews you have concerns about; how they respond might shed some light.

When all else fails, choosing an agent that is affiliated with a respected brokerage with a professional, solid reputation in the community is typically a safe bet.

Read more opinions on SFGate.



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Agents Sound Off


Nick Granoski
Palo Alto

Question: When should I stage and professionally photograph?

Answer: The speed at which our market moves makes it critical to get everything right from the start.

Many times buyers need to make up their minds about whether or not to make an offer after seeing a home just one time. With only one chance to make a first impression, I always recommend staging and professional photography.

The degree of staging will vary based on the home. The condition of the interior and exterior along with the price range are all factors in making a decision regarding how much staging to use.

If the house is barely inhabitable and needs all new electrical, plumbing, roof, etc., it doesn’t make sense to stage. You want to make the home look livable, but no need to overdo it.

On the other end of the spectrum, a high-end home may already have custom furniture and paint colors picked by an interior designer, but it will still need some degree of staging to make it shine. The art of staging and photographing a home to sell is unique to each transaction, but all homes will benefit.

Read more opinions on SFGate.



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Experienced Sales Professional Will Oversee Training and Coaching in Six Offices

Mark Kotch

SARATOGA, CA – Alain Pinel Realtors (APR), the fifth largest real estate firm in the United States, announced the hiring of Mark Kotch as the Regional Director of Career Development in the East Bay. In his new role, Kotch will be responsible for training and career development, including mentoring and on-going coaching assistance, for new and experienced agents at APR’s six East Bay offices.

Kotch brings over a decade of real estate experience and joined Alain Pinel Realtors as a sales associate in 2009. Prior to his career in real estate, Kotch built a successful career in sales and marketing for luxury skin and hair product lines, serving as National Sales Director and Vice President of Sales. In his role, he trained thousands of entrepreneurs and marketing teams on product marketing and how to properly run a successful business. He has built many successful sales and marketing teams that have set the standards still valued in the professional beauty industry today.

“Mark’s vast background in training and coaching, coupled with his knowledge of real estate, sales and marketing, make him a great addition to our training team,” said Rainy Hake, Executive Vice President of APR. “I’m excited about Mark’s role in enhancing our agents’ skills and capabilities and ensuring they meet the high level of service APR is known for.”

Kotch received many honors as a real estate professional, including being a four-year Platinum Award recipient of the Quality Service Certification (QSC) for Outstanding Customer Services as independently surveyed by his clients. He also has been named a Certified Buffini Mentor (part of the popular real estate training program by Brian Buffini). He also holds a number of specialized real estate designations and titles including Certified Distressed Property Expert (CDPE), Senior Real Estate Specialist (SRES), and National Association of Realtors ePro® Certification for digital marketing.

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