Bay Area Firm Hires East Coast Marketing Executive
Alain Pinel Realtors (APR), the Bay Area’s largest independent residential real estate firm, has named Heidi Dittloff as Vice President of Marketing. Dittloff brings 19 years of sales and marketing experience, most recently as Marketing Director for Gloria Nilson & Co. Real Estate in New Jersey, and will oversee all marketing projects at APR, including the firm’s print and digital campaigns, communications strategy, and advertising initiatives.
In Dittloff’s previous position at Gloria Nilson & Co., she oversaw the implementation of a new luxury division, refined brand strategy, and oversaw all marketing components for the firm’s 21 offices that span seven counties in New Jersey and Bucks County, Pennsylvania. Prior to working in real estate, Dittloff also held a number of marketing and communications positions in the banking and publishing industries in New York City and New Jersey. Over the years, she has been elected to numerous boards and committees including Christies International Real Estate marketing committee, and in 2013, was named Marketing Director of the Year by the Shore Builder’s Association of Central New Jersey.
“Heidi’s reputation as a leader in the industry and her proven track record of overseeing the successful implementation of diverse marketing strategies make her an ideal fit for Alain Pinel Realtors,” said Rainy Hake, COO and Executive Vice President. “I look forward to applying her strategic insight and leadership as the APR brand continues to evolve in the ever-changing landscape, while maintaining our status as the Bay Area’s leading luxury real estate firm.”
Hake, notably named the youngest COO of the top real estate companies in the nation earlier this summer, has aggressively been courting top level executives from across the country to steer APR’s notable brand and its legacy as an industry leader. In 2014, Hake hired Tom Flanagan from Rhode Island’s Residential Properties Ltd to oversee the firm’s changing technology as Vice President of Technology.
“Joining an organization with such an impressive reputation and a clear vision for the future, through innovative digital and expansive global marketing strategies is very exciting,” said Dittloff. “In a time when real estate marketing is changing quickly, especially in the Bay Area, I look forward to bringing my leadership and APR’s vision together to continue to offer our agents and clients the truly premier services that APR is known for.”