|Vice President of Technology
Question: Do ‘For Sale’ signs out in front of homes really help?
Answer: Technology has certainly had a significant impact on how real estate professionals market homes.
It seems like newfangled apps and platforms pop up every day promising to connect buyers and sellers. Despite technology, we find that people still like to drive around desirable neighborhoods looking for the perfect home. The “For Sale” sign is a tried-and-true advertising practice.
In fact, updated statistics provided by the National Association of Realtors state that 53 percent of home buyers found the yard sign useful in the home searching process. The yard sign is more than brand recognition. In some cases, they include calls to actions that leverage SMS and mobile devices as a way to access additional information about the home when passing by.
In terms of the customer experience, this type of signage presents a true value proposition.
Read more opinions on SFGate.