Alain Pinel Realtors (APR) released their new mobile application for the Apple iPad this week, creating an easy tool for on-the-go consumers to access listing information directly on their iPads. The app provides access to all homes for sale and MLS listings throughout the San Francisco Bay Area. The iPad app is only the latest in a number of mobile technology and tools introduced by the brokerage.
Consumers who download the iPad app will be given the option to find nearby properties based on a GPS search, or find homes based on address, city or zip code. The app features detailed property information, including full screen photos and almost 40 points of interest based on the property location. The app also allows users to further refine their search by price, beds, baths, lot size, square footage and sort by new listings and recent price reductions. With the convenient one-click contact feature, the app is able to quickly put consumers in contact with the highly trained real estate professionals of Alain Pinel Realtors.
Earlier this year, APR unveiled mobile phone apps for iPhone, Android, Blackberry and Windows 7 with many of the features of the iPad app. Additional enhancements to the mobile apps are already planned, including an updated button layout, open house, short sale, and recently price-reduced search, school information and market-specific statistics. The brokerage recently partnered with Toor.me to allow all their agents create custom-branded, single-property mobile sites for their listings, each equip with a unique QR code. APR made headlines in 2011 for being the first brokerage to offer an iPad Comparative Market Analysis (CMA), a complete and automated listing presentation in a mobile format.
“The mobile tools we have unveiled, including our iPad app, reflect Alain Pinel Realtors commitment to being at the forefront of technology,” said Rainy Hake, Executive Vice President. “Our affluent clientele is very tech-savvy, and providing our consumers and agents with the mobile tools to get instant information about listings is an integral part of our comprehensive marketing strategy.”
APR’s iPad app can be found by searching “Alain Pinel Realtors” in the App Store or clicking here on your iPad. For iPhone, Android, Blackberry, and Windows mobile phone apps, search for “Alain Pinel Realtors” in your respective app store.