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Tom Flanagan

APR in the News

Alain Pinel Realtors Welcomes New Vice President of Marketing

September 8, 2015

Bay Area Firm Hires East Coast Marketing Executive

Alain Pinel Realtors (APR), the Bay Area’s largest independent residential real estate firm, has named Heidi Dittloff as Vice President of Marketing. Dittloff brings 19 years of sales and marketing experience, most recently as Marketing Director for Gloria Nilson & Co. Real Estate in New Jersey, and will oversee all marketing projects at APR, including the firm’s print and digital campaigns, communications strategy, and advertising initiatives.
In Dittloff’s previous position at Gloria Nilson & Co., she oversaw the implementation of a new luxury division, refined brand strategy, and oversaw all marketing components for the firm’s 21 offices that span seven counties in New Jersey and Bucks County, Pennsylvania. Prior to working in real estate, Dittloff also held a number of marketing and communications positions in the banking and publishing industries in New York City and New Jersey. Over the years, she has been elected to numerous boards and committees including Christies International Real Estate marketing committee, and in 2013, was named Marketing Director of the Year by the Shore Builder’s Association of Central New Jersey.
“Heidi’s reputation as a leader in the industry and her proven track record of overseeing the successful implementation of diverse marketing strategies make her an ideal fit for Alain Pinel Realtors,” said Rainy Hake, COO and Executive Vice President. “I look forward to applying her strategic insight and leadership as the APR brand continues to evolve in the ever-changing landscape, while maintaining our status as the Bay Area’s leading luxury real estate firm.”
Hake, notably named the youngest COO of the top real estate companies in the nation earlier this summer, has aggressively been courting top level executives from across the country to steer APR’s notable brand and its legacy as an industry leader. In 2014, Hake hired Tom Flanagan from Rhode Island’s Residential Properties Ltd to oversee the firm’s changing technology as Vice President of Technology.
“Joining an organization with such an impressive reputation and a clear vision for the future, through innovative digital and expansive global marketing strategies is very exciting,” said Dittloff. “In a time when real estate marketing is changing quickly, especially in the Bay Area, I look forward to bringing my leadership and APR’s vision together to continue to offer our agents and clients the truly premier services that APR is known for.”

APR in the News

Join Tom Flanagan, APR's VP of Technology, at Apple Workshop Friday

December 10, 2014

The Apple Store in Los Gatos Presents “iOS in Real Estate” with
featured presenter Tom Flanagan, Vice President of Technology for Alain Pinel Realtors.

WHEN:  Friday, December 12th, 2014 from 8:00 – 9:00 am
WHERE: The Apple Store Los Gatos – 23 N. Santa Cruz Avenue in Los Gatos
Description: Join Apple and Tom Flanagan to hear how real estate professionals use iOS successfully in their businesses. You’ll learn about resources such as listing tools and customer relationship management platforms and you’ll meet our Business team. Don’t miss this event designed to grow your knowledge and your business.
SPACE IS LIMITED – so if you want to join, please register at the Apple Store’s Los Gatos Page
(scroll down the page to see “Upcoming Store Events and Workshops” and select Register Now)

Industry Insights Legal Insights Marketing and Technology Insights

Drones in Real Estate – When Technology Surpasses Policy

July 22, 2014

Author: Tom Flanagan, Vice President of Technology, Alain Pinel Realtors
This article ran in the July 11th, 2014 Palo Alto Daily News publication Premier Homes, pg 10.
Unmanned Aerial Vehicle with Camera
When looking at some of the latest real estate tech trends, one that has the potential to have a significant impact in the industry is the use of drones and unmanned aerial vehicles (UAVs). Photographers typically use these small remote controlled drones with a camera to take stills and video of a property, and their use is becoming increasingly commonplace in the real estate industry.
The use of drones for real estate purposes gives consumers, buyers in particular, a unique view into, or over, a listing. They are able to tell a story about a property that wouldn’t otherwise be achieved with traditional photography, and are wonderful for displaying waterfront properties and listings with a lot of acreage. From their vantage point of about 100 feet above a property, they are able to capture images that an airplane or helicopter would not, offering a truly unique perspective.
However, as an emerging technology, there is a tremendous amount of inaccurate information and confusion regarding their usage. Grey area and misinformation surrounding the legal use of drones abounds, and they have become a polarizing topic that often conjures images of military use or spying.
In reality though, UAVs and drones have been used with good intentions, primarily by hobbyists, for decades. But when it comes to commercial use, drones are an example of technology surpassing policy. Technology is moving at such a fast clip, it is difficult for government bodies to introduce legislation around them.
To date, there has only been one UAV pilot fined by the FAA. While the FAA did lose that case, they appealed it, which negated the win for the pilot. Additionally, a New York real estate brokerage was just subpoenaed by the FAA for drone use. Legislation surrounding use remains nebulous though, and Congress has issued a deadline to the FAA, requiring the agency to issue regulations and guidelines by 2015.
While government issues and questions about privacy remain, this medium offers tremendous value to real estate consumers, offering a sneak peek into a property that wouldn’t otherwise be available. There are safety concerns as well, and ensuring each drone operator is licensed after being properly trained, as with a motor vehicle, would be a responsible course of action. Finding this fine balance between legislation and innovation though will definitely pay off for the real estate consumer in the long run.

About Author:

Tom Flanagan is Vice President of Technology at Alain Pinel Realtors and is responsible for overall technology strategy and implementation throughout the company. With over a decade of experience in the technology industry, he brings a wide range of knowledge in technology, online platforms and new media, with an emphasis on design and usability. Tom is also a syndicated columnist for Inman News, the leading source of independent real estate news and information.

APR in the News Buyer / Seller Information

Do "For Sale" Signs Out in Front of Homes Really Help?

May 12, 2014
Agents Sound Off
Tom Flanagan
Vice President of Technology

 Do ‘For Sale’ signs out in front of homes really help?
Answer: Technology has certainly had a significant impact on how real estate professionals market homes.
It seems like newfangled apps and platforms pop up every day promising to connect buyers and sellers. Despite technology, we find that people still like to drive around desirable neighborhoods looking for the perfect home. The “For Sale” sign is a tried-and-true advertising practice.
In fact, updated statistics provided by the National Association of Realtors state that 53 percent of home buyers found the yard sign useful in the home searching process. The yard sign is more than brand recognition. In some cases, they include calls to actions that leverage SMS and mobile devices as a way to access additional information about the home when passing by.
In terms of the customer experience, this type of signage presents a true value proposition.
Read more opinions on SFGate.

APR in the News

Alain Pinel Realtors Names New Vice President of Technology

March 25, 2014

Technology Specialist Tom Flanagan Joins Bay Area Brokerage

Alain Pinel Realtors (APR), the largest Bay Area based residential real estate firm, has named Tom Flanagan as Vice President of Technology. With over a decade of experience in technology, online platforms and new media, Flanagan will oversee overall technology strategy and implementation for the entire company.

“We are thrilled to have Tom join our team,” said Rainy Hake, Executive Vice President of APR. “His experience, with an emphasis on design and usability, is an ideal fit as we continue to adopt innovative ideas and creative solutions to create seamless, effortless tools for our clients and agents. In an ever-changing technology landscape, I look forward to working with Tom to continue Alain Pinel Realtors reputation as a technology leader.”

Flanagan is also a syndicated columnist for Inman News, the leading source of independent real estate news and information. His column explores the best practices and trends in website design and analytics, mobile applications, and online services that real estate companies can use to grow their businesses and run them more efficiently.

Prior to joining APR, Flanagan was the Vice President of Marketing and Technology at Residential Properties Ltd in Providence, Rhode Island. He has been a featured speaker at both local and national events including Real Estate Connect and the Google IT Summit. Most recently, he was a recipient of the Rhode Island Tech 10 Award with outstanding recognition for overall achievement.

“I’m extremely excited to join Alain Pinel Realtors,” said Flanagan. “The company already has a reputation and history as an early technology leader in the industry. Platforms such as cloud computing and mobile have had a significant impact on the real estate industry. I’m looking forward to leveraging these mediums and delivering a seamless experience to both our consumers and sales associates.”

See Tom Flanagan’s full bio.