Browsing Tag

RisMedia

APR in the News

Alain Pinel Realtors Sales Rank 5th Largest in the United States

June 15, 2015

Record Year for Bay Area Real Estate Firm

SARATOGA, California — Alain Pinel Realtors (APR) closed sales volume in 2014 places them as the fifth largest residential real estate company in the United states for a fourth consecutive year, according to a notable recent research report produced by REAL Trends. Despite constrained inventory, APR had a record year with a closed sales volume of over $10.8 billion. Of the top five brokers, APR had the highest average sales price ($1.3 million).
The REAL Trends report also confirms APR’s position as the largest privately-owned real estate company in all of California. APR’s 2014 sales figures place it well ahead of all other Bay Area based brokerages, closing over 60% more volume than the closest competitor.
“Despite being a local, family-owned brokerage operating in only the Bay Area and Lake Tahoe, our results continue to achieve national accolades,” says Rainy Hake, APR’s Executive Vice President. “While the strength of our brand and the professionalism of our agents are without question, we also have benefitted from our increased focus on international marketing and reaching buyers from around the globe.”
In 2014, APR launched a comprehensive global marketing initiation that includes attending targeted events in China, increased advertising in international publications and online, closer relationships with affiliate offices in China, personalized international client assistance, and the launch of a manually-translated, Chinese website hosted in China – China.APR.com.
APR also achieved impressive results in RISMedia’s Power Broker report, another publication that ranks the largest brokerages in the United States. APR was similarly ranked number five in the nation based on sales volume and number 56 based on closed transaction sides with 8,283.
According to Hake, APR is on pace to break their sales record again in 2015. The firm currently has a $1.5 million average sales price year-to-date.
 
APR-Ranking_Slick-2015

APR in the News

Alain Pinel Realtors Sales Rank 5th Largest in the Nation

May 22, 2014

Record Year for Bay Area Real Estate Firm

SARATOGA, California (May 22, 2014) — Alain Pinel Realtors (APR) closed sales volume in 2013 places them as the fifth largest residential real estate company in the United states for a third consecutive year, according to a notable recent research report produced by REAL Trends. Despite constrained inventory, APR had a record year with a closed sales volume of almost $10.5 billion, a 19% increase over their 2012 sales of $8.8 billion. APR is the only firm in the top five nationally-ranked firms that only operates in one state.
The REAL Trends report confirms APR’s position as the largest privately-owned and independent residential real estate company in California. APR was ranked number two in the U.S. by average sales price at $1,151,901, the highest of any California-based brokerage. APR was also the third fastest growing firm in the state in terms of sales volume.
“Our national rank is indicative of the strength of our brand, the professionalism of our agents, the trust of our clients, and the health of the Northern California real estate market,” says APR Executive Vice President Rainy Hake. “Despite our regional focus, we achieve nationally ranked results through our outstanding marketing and successful strategy of catering to the affluent buyers and sellers of the Bay Area and beyond.”
APR also achieved impressive rankings in RISMedia’s Power Broker report, another publication that ranks the largest brokerages in the United States. APR was similarly ranked number five in the nation based off sales volume. The company was ranked 47th by homes sold with 9,107 homes sold in 2013 – the fourth highest of any California-based brokerage.
The rankings come just weeks after APR was also named the number two of both private and public real estate companies in the Silicon Valley by the Silicon Valley Business Journal, based on $6.41 billion sales within Silicon Valley alone.Top 500 Real Trends

Industry Insights Marketing and Technology Insights

Connecting Clients and Technology

January 30, 2014

Author: Jolene Quinn, eBusiness Manager of Alain Pinel Realtors
As a sales associate, you need to be flexible and have a breadth of knowledge. In today’s market with limited inventory and tight credit standards, working with a buyer will most likely be a long-term process. Yes – you will be looking at homes with them, but you also need a way to stay engaged with them should nothing come to the market that fits their needs for any extended period of time.
In 2014, I suspect we’ll see many changes in the real estate industry – especially when it comes to technology in the home. You can use this as a benefit and use these developments as a reason to stay in touch with your clients.  No matter how much or how little technology a client is familiar with, show them that you’re the expert with all of today’s home advancements. With technology moving so fast, you won’t run out of material!
To stay on top of the latest developments, check out rismedia.com and inman.com. Both are great resources for information on the latest technology in real estate and smart devices around the home. You can subscribe and get daily emails – plus it’s free.
How many of you attended or read about the 2014 Consumer Electronics Show (CES) that took place in Las Vegas a few weeks ago? Some items I read about that were a hit at the show were wearable technology and smart devices around the home. Take a look at some of these examples:

  • Door knobs that’ll know when someone is at the door
  • Toothbrushes will tell people how clean their teeth are
  • Refrigerators that can text you a shopping list
  • Drones that can give aerial images of properties that aren’t too far away like helicopters
  • Bendable TV’s that enhance viewing
  • Curved glass phones – flexible so it fits your face and lies flat on a table
  • Self-healing glass surfaces (scratches magically disappear!)
  • Washing machines that you can run from your smartphone
  • Smart light bulbs that can save energy, slowly put you to sleep, and more
  • Health monitors that track eye strain, glucose, asthma etc.

These are just a few – and more are being developed every day. If you can name it, someone has or is creating a device to help monitor it, track it, watch it, park it, or even create it (like 3D printers)!
We already see Nest (great closing gifts!) and Floored starting to influence the home and real estate – we can only begin to scratch the surface of what’s next. Start telling your clients about them!
Remember, no matter what is going on in real estate and technology, establishing a long-term relationship is key. The most important things to your clients are honesty, integrity, knowledge and responsiveness to their needs. Building qualities still need to be at the forefront to building a good relationship.


About Author:

Jolene Quinn is the eBusiness Manager at Alain Pinel Realtors. She has almost 20 years in real estate and over 13 years working directly with internet leads. Prior to working with APR she managed the eBusiness department of a large real estate company that spanned 3 states. She was responsible for taking the department from ground level to one of the most successful eBusiness departments in the nation.