Record Year for Bay Area Real Estate Firm
SARATOGA, California — Alain Pinel Realtors (APR) closed sales volume in 2014 places them as the fifth largest residential real estate company in the United states for a fourth consecutive year, according to a notable recent research report produced by REAL Trends. Despite constrained inventory, APR had a record year with a closed sales volume of over $10.8 billion. Of the top five brokers, APR had the highest average sales price ($1.3 million).
The REAL Trends report also confirms APR’s position as the largest privately-owned real estate company in all of California. APR’s 2014 sales figures place it well ahead of all other Bay Area based brokerages, closing over 60% more volume than the closest competitor.
“Despite being a local, family-owned brokerage operating in only the Bay Area and Lake Tahoe, our results continue to achieve national accolades,” says Rainy Hake, APR’s Executive Vice President. “While the strength of our brand and the professionalism of our agents are without question, we also have benefitted from our increased focus on international marketing and reaching buyers from around the globe.”
In 2014, APR launched a comprehensive global marketing initiation that includes attending targeted events in China, increased advertising in international publications and online, closer relationships with affiliate offices in China, personalized international client assistance, and the launch of a manually-translated, Chinese website hosted in China – China.APR.com.
APR also achieved impressive results in RISMedia’s Power Broker report, another publication that ranks the largest brokerages in the United States. APR was similarly ranked number five in the nation based on sales volume and number 56 based on closed transaction sides with 8,283.
According to Hake, APR is on pace to break their sales record again in 2015. The firm currently has a $1.5 million average sales price year-to-date.