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QR Codes

Business Planning Insights Industry Insights Marketing and Technology Insights Sales Insights

Staying in Front of Your Clients Online This Holiday Season

December 12, 2013

Author: Diane Bravo, Director of Technical Training at Alain Pinel Realtors.
Did you know that according to the National Association of Realtors® surveys of buyers and sellers in 2011 that over 90% of real estate consumers never hear from their Realtor again after closing? Be different. Get more future business by keeping in touch!  The holidays are a perfect time for you to reach out to past, current and future clients in a natural way –and with online tools, it has never been easier.
Here are 5 easy was to get more exposure online this holiday season with the click of a button:

  1. Send a holiday card from your contact management tool.  Want to avoid the religious connotations of some of the season’s holidays?  Select a classy New Year greeting to ring in the New Year!
  2. Post a holiday tip on your favorite social networking site.  This can be anything from a decorating tip, to gift ideas, to recipes, to general entertaining ideas.  Just Google “holiday tips” and the possibilities are endless.
  3. Send a Facebook Gift. Facebook Gifts were launched late last year as a way to send gifts to celebrate the special moments millions of people share on Facebook each day.  It couldn’t be easier and can cost as little as a $5 for a Starbucks gift card. This is a thoughtful and easy way to really surprise your clients and connections in an unexpected way. And it’s simple for them – a message and redemption code is emailed directly to your friends.
  4. Share an online magazine or article. The Autumn 2013 Exquisite Living magazine is the perfect example of an online read to share. The magazine was designed for ease-of-use for the consumer to flip through luxury trends, market updates, community spotlights and some of Alain Pinel Realtors most impressive homes and estates.
  5. Sharing local holiday happenings in your area is another great way to touch base, while at the same time providing useful information. If you don’t already know some in your area – try checking out your local Chamber of Commerce, community events calendars and local news sources and papers. From holiday wine events, art exhibitions, parades and lightshows, to visits from Santa, who wouldn’t want to see a list of nearby events at a glance? In today’s fast paced environment, people seldom have the time to go out and look for things to do. Do it for them!

Whatever method you choose, remember keeping in touch ultimately lead to more sales. Do something today to cultivate more business and fill your pipeline for 2014.


About Author:

Diane Bravo brings 20 years of technical training and implementation experience to Alain Pinel Realtors. In her current capacity as Director of Technical Training, she is responsible for helping all APR agents improve their business through the use of real estate software. Before moving to APR, Ms. Bravo worked for Integrated Device Technology as Business Systems Analyst.
 

Industry Insights Marketing and Technology Insights

Quality QR Codes – Are You Doing It Right?

September 25, 2012

When QR (quick response) codes started popping up everywhere, marketers deemed them the next big thing. As with any new technology, the real estate industry was not far behind trying to think of creative ways to use them. From property signs, print ads, and business cards, QR codes are showing up on all different types of real estate marketing pieces. However, too often, they are done improperly – preventing them from being an effective tool. Here we’ll look at several things to consider when using QR codes:

1. Where does the QR code link to?
If you’re asking someone to scan a QR code, they will be using a mobile device. One of the most common mistakes is sending a consumer to a non-mobile friendly site. This makes absolutely no sense and will likely frustrate any consumer who has taken the time to scan your QR code. If you can’t read the site on a mobile device, you are wasting a consumers time. Additionally, what information is a user looking for? Likely, if they’re on a mobile and scanning a code, it’s because they want certain information right then. It doesn’t make sense to link to your homepage on a flyer for a home – it’s likely they want more information about that property right then. QR codes are beneficial to quickly display additional information that the consumer wants right then. Don’t make them navigate a non-mobile friendly homepage – that’s not a motivating incentive to scan a QR code.
2. Where have you placed your QR code?
You’re asking a consumer to pull out their phone, scan a code, and access something right away. This is incredibly important. First, make sure your QR code is scanable. Too often, you see QR codes in places that make it difficult to scan. I’ve seen QR codes on shopping bags – which rarely lay flat enough to scan. I’ve seen QR codes on billboard along busy highways – it is not only difficult, but unsafe, to pull out a phone and try to scan a QR code while flying down the freeway. Also, one of the most common mistakes I’ve seen REALTORS® make – they place them on internet communication – on their website and in their email signatures. This makes absolutely no sense. If a consumer is already online, what, if any reason, would they want to pull out their phone and transition to a mobile interface. Unless the QR code has a specific mobile action attached to it (e.g., adds contact info to your phone or is a link to download a mobile app), there is almost no reason ever to place a QR code online.
3. Have you educated your consumer?
Just because you know what a QR code is and does, does not necessarily mean your consumers do. Have you given them a reason to scan your code? You need to have a certain call to action that provides an incentive for a consumer. Does scanning the code show them a slideshow with more information? Does it download your mobile app? You need to clearly communicate to the consumer what additional information they will get by scanning your code. If you are not providing more information than what is already in front of them, there is no reason to scan. Also, for the less tech-savvy, do you still provide a way for them to access the additional information? Or are you cutting off that whole audience? Sometimes it’s not a bad idea to put a tiny URL by a QR code – so even if you aren’t mobile-savvy, you can still get the information you want.
4. Make sure your code works. Scan it.
This is pretty straight forward.
While QR codes might be considered by some as “cutting-edge” or a “must-have” in and increasingly mobile world, you always have to think of an individuals motives and the user experience. Before ever placing a QR code in your marketing – ask yourself if it makes sense. Would you scan it? Would you be happy as a consumer with what you see? If you aren’t – then don’t put it. Any benefit of looking like you’re on top of the marketing trends is immediately discounted if you aren’t using them in proper and creative ways.


About Author:
Andrew Violante is the Social Media and Communications Coordinator at Alain Pinel Realtors where he oversees social media strategy and implementation for the brokerage. 

APR in the News

QR Codes in APR Ads

November 18, 2010

We are once again setting ourselves apart as a technology leader within the real estate industry by becoming one of the first local real estate brokerages to deploy QR codes in our local, regional, and national advertising. By simply pointing your smart phone camera at the QR code, you can directly link to our website.

Try It!
Tag the QR code shown in this APR print ad:

Don’t have a QR code reader application? Most apps can be downloaded for free or inexpensively from your phone’s app store whether you use an iPhone, Droid, Blackberry or other Smartphone device.