Browsing Tag

Newsletters

Business Planning Insights Industry Insights Marketing and Technology Insights

Where Do Buyers and Sellers Find Agents?

March 18, 2014

According to data in the 2013 National Association of REALTORS® (NAR)’s annual Profile of Home Buyers and Sellers, home buyers and sellers consistently report that they truly rely on referrals from friends and family to find an agent or they use an agent they have worked with before.
Take a look at these stats:

  • Fifty-four percent (54%) of buyers and sixty-four percent (64%) of sellers found their agent through a personal referral from neighbors, friends or relatives or they used an agent they had previously worked with.
  • The next closest way a buyer or seller found their agent was through an online website; however, this was merely nine percent (9%) of buyers and four percent (4%) of sellers.

With these statistics, it’s more clear than ever that an integral part of your business’s success relies on good relationship with your past clients. How are you staying in contact with your past clients to build your relationships with them? Here are some ways:

  • Connect on Social Networks. Are you connected with your past clients on social network? Did you just add them but never interact? Social media opens a wealth of opportunities to interact with your clients in ways that was previously impossible. Learn about their interests, connect on a different level, and at your convenience. Dropping a comment, sending a gift, or even “liking” something they post – keeps you on their radar.
  • Monthly Newsletter. Are you regularly sending out information that is beneficial for your past clients? Are you keeping them up-to-date about their community and market?
  • Drip-Email Marketing. Staying in contact and making yourself a resource is crucial. Putting together a strong homeowners drip email campaign can be useful and establish yourself as an expert.
  • Be personal-able. While newsletters, email campaigns, direct marketing does reach consumers – often your clients want more from you – especially if they’re going to refer you to their friends. When’s the last time you reached out on an individual-level? Do you ask them about their families? Do you remember their hobbies? Did the birthday card you sent them include more than a generic message? No one likes to feel like they’re getting cookie-cutter service – so prove to them you’re not.

There’s many ways to reach out to past clients, but there’s no denying how important it is! Finding new ways to connect will ensure your business continues to grow.

Business Planning Insights Industry Insights Marketing and Technology Insights Sales Insights

Update Your Skills in 2014!

January 2, 2014

Author: Diane Bravo, Director of Technical Training at Alain Pinel Realtors.
Is your New Year’s Resolution to improve your professional skills and brush-up on industry knowledge? Are you unsure quite how to go about accomplishing this daunting task? Not sure which training resource might best help you reach this goal? As a longtime trainer, this topic is on my dashboard all the time. The answer, unfortunately, is not so simple. What works best for some, doesn’t always work for others – people learn better from different styles. Below are five eLearning tools I’ve found to be most effective. Start using one today and find out which one maximizes the return on your time.
5 easy ways to update your skills online 2014:

  1. Grovo – Grovo is the leading online learning platform that trains users on Internet tools with 60-second personalized videos. The base video offerings are free, with advanced videos offered at a premium. The folks at Grovo are adding lessons at the rate of about 15 per day. What is even more impressive is they do it with down-to-earth style from communication ideas to management tips and more. Sign up and try it today – you can only win with this tool.
  2. Industry News and Newsletters  – No matter what your industry or niche, there is a source for you. These can be newsletters you sign up for with your email address, or groups you join on a social media site you are active on. For example for my real estate news, I follow Inman News – Real Estate Connect on LinkedIn. Not to be left behind in the Training Industry, I follow many groups including my newest addition – Instructional Design and eLearning Professionals Group. But here’s the catch, you have to read whatever newsletter or summary from any group you sign up for. And I get it – we are all overwhelmed and inundated with mail and messages these days and it is tempting to ignore eNewsletters. However, isn’t investing in your skills and staying on top of industry knowledge important? You owe it to yourself.
  3. Lynda.com – This is a little different from the freemium model at Grovo. Instead, Lynda is available in a monthly or annual subscription, but well worth the investment if you’re looking for a more in-depth training. With abundant topics including Microsoft and Google products to Project Management and web design, you can learn to use software right at your desk. It is an online virtual library and the expansive offerings are amazing.
  4. Your Network – Never underestimate the power of your network. With LinkedIn being one of the top social media sites today, it’s easy to keep track of where your contacts are working. When you see them, talk about it! It’s amazing what you can learn and take back to share at work, if you just ask your friends what they are doing in their industry.
  5. Attend a Seminar or Training Course – There are a lot of seminars out there – from free online webinars to all-day in-person trainings. If one comes recommended to you, is about a topic of interest, or has an engaging keynote speaker, it is often worth the investment. Sometimes companies will even help you attend these if you ask – especially if you are willing to share what you learn when you return.

Whatever method you choose, remember investing in yourself is important. Learning will ultimately lead to more opportunity and influence over your sphere. Do something today to improve your skill and lead to a better, more prosperous 2014.


About Author:

Diane Bravo brings 20 years of technical training and implementation experience to Alain Pinel Realtors. In her current capacity as Director of Technical Training, she is responsible for helping all APR agents improve their business through the use of real estate software. Before moving to APR, Ms. Bravo worked for Integrated Device Technology as Business Systems Analyst.
 

Business Planning Insights Industry Insights Marketing and Technology Insights Sales Insights

Staying in Front of Your Clients Online This Holiday Season

December 12, 2013

Author: Diane Bravo, Director of Technical Training at Alain Pinel Realtors.
Did you know that according to the National Association of Realtors® surveys of buyers and sellers in 2011 that over 90% of real estate consumers never hear from their Realtor again after closing? Be different. Get more future business by keeping in touch!  The holidays are a perfect time for you to reach out to past, current and future clients in a natural way –and with online tools, it has never been easier.
Here are 5 easy was to get more exposure online this holiday season with the click of a button:

  1. Send a holiday card from your contact management tool.  Want to avoid the religious connotations of some of the season’s holidays?  Select a classy New Year greeting to ring in the New Year!
  2. Post a holiday tip on your favorite social networking site.  This can be anything from a decorating tip, to gift ideas, to recipes, to general entertaining ideas.  Just Google “holiday tips” and the possibilities are endless.
  3. Send a Facebook Gift. Facebook Gifts were launched late last year as a way to send gifts to celebrate the special moments millions of people share on Facebook each day.  It couldn’t be easier and can cost as little as a $5 for a Starbucks gift card. This is a thoughtful and easy way to really surprise your clients and connections in an unexpected way. And it’s simple for them – a message and redemption code is emailed directly to your friends.
  4. Share an online magazine or article. The Autumn 2013 Exquisite Living magazine is the perfect example of an online read to share. The magazine was designed for ease-of-use for the consumer to flip through luxury trends, market updates, community spotlights and some of Alain Pinel Realtors most impressive homes and estates.
  5. Sharing local holiday happenings in your area is another great way to touch base, while at the same time providing useful information. If you don’t already know some in your area – try checking out your local Chamber of Commerce, community events calendars and local news sources and papers. From holiday wine events, art exhibitions, parades and lightshows, to visits from Santa, who wouldn’t want to see a list of nearby events at a glance? In today’s fast paced environment, people seldom have the time to go out and look for things to do. Do it for them!

Whatever method you choose, remember keeping in touch ultimately lead to more sales. Do something today to cultivate more business and fill your pipeline for 2014.


About Author:

Diane Bravo brings 20 years of technical training and implementation experience to Alain Pinel Realtors. In her current capacity as Director of Technical Training, she is responsible for helping all APR agents improve their business through the use of real estate software. Before moving to APR, Ms. Bravo worked for Integrated Device Technology as Business Systems Analyst.