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Michi Olson

APR in the News Buyer / Seller Information

Alain Pinel Realtors Hosts Luxury Consumer Summit

September 30, 2015

Top luxury experts and real estate professionals come together to discuss working successfully with today’s luxury consumer

Alf Luxury Event
Alain Pinel Realtors (APR) hosted The Luxury Consumer Summit last week, an event that educated real estate agents and managers on how to increase their business with the luxury consumer and effectively deliver outstanding customer service experiences that set them apart.
Held at Cavallo Point in Sausalito, real estate professionals from San Francisco, Marin, and beyond came together for an intimate luncheon that featured Alf Nucifora, the Chairman and Founder of The Luxury Marketing Council chapters in San Francisco and Las Vegas, as the keynote speaker, as well as two panels.
Nucifora spoke on the topic of today’s luxury consumer and what they are looking for in their customer experience.
In his presentation, Nucifora said, “Let’s look at the product. What do our affluent customers demand? The most important thing they want is the ‘experiential’ halo over the product or service. Every category you can think of, it has to be experience driven.”
The Luxury Consumer Experts Panel followed Nucifora’s presentation. Moderated by Rainy Hake, APR’s Executive Vice President & Chief Operating Officer, panelists shared experience from industries outside real estate, offering a fresh perspective on how the luxury consumer can be approached.
Larry Altschul, Senior Vice President of Customer Development at MGM Resorts International, joined the event from Las Vegas and spoke on his experience working with “whales,” high net-worth gamblers, sharing several stories of his clients’ outrageous requests. Greg Minor, General Manager of Ferrari/Maserati of San Francisco, spoke specifically to the Bay Area marketplace in terms of who the luxury consumer is and how to capture their business. Sharon Osen, Chief Marketing Officer of Perricone MD, provided insights into what agents can be doing with the resources they have to find client information, organize it in a manageable way through a CRM tool, and put it to use in order to generate more business. David Friedman, President of Wealth-X, emphasized the crucial nature of compiling this information and how to use specific data to target groups of potential clients.
The second panel was moderated by Michi Olson, SGMS, APR’s Vice President of Global Business Development & Relocation, and was geared specifically to real estate. The panel consisted of top agents from all over the country, including Jeff Hyland from Hilton & Hyland in Beverly Hills, Pat Choi from Choi International in Honolulu, Brian Lewis of Halstead Properties in New York City, and Quetzal Grimm from APR Woodside. All the panelists echoed the theme of treating the luxury consumer like a real person rather than an exotic spectacle, being authentic and true to yourself in all that you do, and going above and beyond to make their wishes a reality.
“As a luxury brokerage, it is crucial to stay relevant and understand the needs of our affluent clients so that we are able to provide them with the exceptional customer service they have come to expect from Alain Pinel Realtors,” said Hake.

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Alain Pinel Realtors Delegation Attends Luxury Property Event in Beijing

June 17, 2015

Alain Pinel Realtors at LPS
Several agents from Alain Pinel Realtors (APR), including Michi Olson, APR Vice President, Global Business Development and Relocation, attended the LPS Property Showcase in Beijing. This is the third consecutive year APR has sponsored a booth at the invite-only luxury real estate event.
Held April 24-25, the expo welcomes over 5,000 Chinese luxury property buyers, high-end investors, VIPs and wealthy individuals. Now in its eighth year, the event at the Legendale Hotel features over 80 exhibitioners from over 20 countries and focuses on high-end properties. Sponsored by Maserati, Ferretti Group and Bank of East Asia, the event is considered Beijing’s leading luxury property showcase.
“If you are serious about attracting international buyers, you have to be there,” said Olson of the event. “It is a unique opportunity that allows APR agents to network and create meaningful relationships and connections in China.” Widely seen as the premier Bay Area brokerage at the conference, APR and Olson were selected to speak on the Bay Area real estate market and lifestyle at their educational sessions.
APR’s participation in the event is part of a comprehensive global marketing strategy that the company has implemented over the past year. As well as launching, the firm’s Chinese language website hosted in China, APR announced expanded advertising of their listings on international websites, image ads in international publications, relationships with service providers and financial institutions, and personalized international client assistance.
“As the Bay Area’s largest residential real estate brokerage, we aggressively seek out strategies that get the most exposure to our clients properties,” said Rainy Hake, APR’s Executive Vice President. “As international interest in investing in Bay Area real estate is at record levels, the LPS event is just one aspect of a multi-pronged approach in marketing our properties and our services to a global audience.”

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Michi Olson Participates in Luxury Buyers Panel at Inman Real Estate Connect

August 5, 2014

Michi Inman
Michi Olson, SGMS, Alain Pinel Realtor’s (APR) Vice President of Global Business Development & Relocation, sat on the “Where in the World are the Luxury Buyers” panel at Inman Real Estate Connect, which was held in San Francisco from July 16-18.
During the session, Michi discussed APR’s international marketing strategy, which is targeting the rapidly growing number of international real estate homebuyers investing in the San Francisco Bay Area. As well as launching, the firm’s Chinese language website, APR has expanded their international listing syndication, developed relationships with international service providers and financial institutions, and is offering global attaché service and personalized international client assistance. Olson outlined what APR is doing to train their agents, notably their APR Global Specialists, who help foreign nationals transition into their new communities and lifestyles.
During the session, Olson also discussed how the firm is building stronger relationships in China, including their participation at the recent LPS Property Showcase, held May 16-18 in Beijing, which Olson attended along with a team of APR agents. Olson spoke at the event, presenting on Bay Area lifestyle, the state of the local market, and living in the area. This coming December, Olson and APR agents will be attending the next LPS Property Showcase in Shanghai, where they will continue to develop future partnership possibilities with other brokerage firms, investment consultants, and wealth management companies.
Olson was also recently named “One of Top 100 Most Influential Real Estate Leaders for 2014” by Inman News.
Real Estate Connect, produced by Inman News, is an annual real estate technology event where thousands of influential real estate leaders gather to network, make deals, explore current trends and technology, and learn how to embrace and leverage the change that surround the real estate industry.

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APR Attends LPS Property Showcase in Beijing

June 20, 2014

Michi and Mark at LPS
SARATOGA, California (June 20, 2014) — Alain Pinel Realtors (APR) had a network of agents accompany Michi Olson, APR Vice President, Global Business Development and Relocation, to the LPS Property Showcase, held May 16-18 in Beijing. Olson spoke at the event, presenting on Bay Area lifestyle, the state of the local market, and living in the area.
This invitation-only expo welcomed an audience of Chinese luxury property buyers, high-end investors, and wealthy individuals. Now in its seventh year, the event held at the Legendale Hotel featured over 80 exhibitioners from over 20 countries and focused on international high-end properties, with 5,000 targeted visitors in attendance. Firmly established as Beijing’s leading luxury property show, the event allows Chinese luxury home owners to interact with well-known property developers from China and leading overseas luxury real estate professionals, like Alain Pinel Realtors.
APR’s participation in the conference coincides with the launch of their International Marketing Strategy last month, targeting the rapidly growing number of international real estate homebuyers investing in the San Francisco Bay Area. As well as launching, the firm’s Chinese language website, APR announced expanded international listing syndication, affiliate offices in China, image ads in international publications, relationships with service providers and financial institutions, and personalized international client assistance.
“The conference served as a unique opportunity for APR agents to network and build international relationships in China and with other global luxury real estate professionals,” said Olson. “The LPS conference is yet another example of how the business world is getting smaller.”
The experience gained from the event helps APR agents to better guide international buyers, as well as gain more exposure for their listings. According to Bob Brushwyler, APR Saratoga, the quality and interest of the contacts was of a higher caliber, and agents came away with more new contacts than from any past LPS conference.
Mark Wong and Daphne Chou, APR Saratoga, visited a well-established Beijing real estate brokerage firm which shares a similar philosophy as APR. The founder and CEO invited them to speak to all their agents and staff regarding the current housing market in the San Francisco Bay Area. They were invited back to Beijing next month to speak at a widely-publicized real estate and investment seminar.
“APR agents explored future partnership possibilities with other brokerage firms, wealth management companies, investment consultants, and individual entrepreneurs,” said Wong. “We gained first-hand experience about Chinese culture, business practices, and real estate opportunities, and also visited Central Government financial institutions to learn more about their monetary policies.”
According to the California Association of Realtors (C.A.R.) Annual Housing Market Survey, the share of international buyers is growing in California, with 30% of international buyers coming from China. In a recent interview with Forbes, Wong said international investors look to buy in the US to diversify their portfolio. C.A.R.’s 2013 International Real Estate Consumer Survey shows 16% of international buyers as interested in investment/tax advantages in the US, and 38% of buyers intending to use their property as an investment or rental. With its weather, business opportunities, and public education system, the Silicon Valley is a natural target for these buyers.
Chinese clients look for brand-new, furnished single-family homes built with high-quality materials. Important home amenities among international buyers according to the international survey are designer kitchens, outdoor pools, and hot tubs.
According to the international survey, 69% of international buyers are bringing in all cash offers, have a median income of $260k, and are highly educated, with 82% being college educated. As this increase in investment buyers translates to an increase in rentals and fewer owner occupied homes, there is a transition in local neighborhoods, with communities becoming increasingly diversified.

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Michi Olson Named Among Most Influential in Real Estate

December 23, 2013

Congratulations to Michi Olson, Alain Pinel Realtors Vice President of Relocation and Business Development, for being named on the Inman News Top 100 Most Influential Real Estate Leaders list for 2014. Michi is being recognized for her work in relocation, with an emphasis on the insight she brings based on her international experience. Michi was chosen earlier this year to speak on a panel on working with international buyers at Inman Connect in San Francisco. She will again be speaking at Inman Connect in New York in 2014.

Announced today, this is not the first time an Alain Pinel Relators leader has been named to the Inman 100. Paul Hulme, President and CEO, was named to this list in 2010 and 2011. The Inman 100 report recognizes those who “who embody leadership, ingenuity, strength, conviction, power, persistence, perseverance and progress.”  It identifies and honors those whose words and actions can shape and move the real estate industry toward change.
Inman News accepted and reviewed hundreds of reader nominations via an open, online nominations process. An Inman News in-house review and selection process considered reader-selected nominees and also suggested additional individuals worthy of consideration.
For more information about the Inman 100 list, visit
For Michi’s full bio, visit:

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Michi Olson Earns Top Honor at International Real Estate Conference

March 27, 2013

Alain Pinel Realtors Vice President Receives Hall of Fame from Leading Real Estate Companies of the World®

Michi Olson, Senior Global Mobility Specialist (SGMS)®  and Vice President of Relocation and Business Development of Alain Pinel Realtors (APR) is the recipient of the Leading Real Estate Companies of the World® Hall of Fame Award, the top individual honor that was presented at the network’s Annual Conference at The Cosmopolitan of Las Vegas. The event was part of the network’s Conference Week, which attracted a sell-out crowd of nearly 2,000 top real estate professionals from 17 countries.
The Hall of Fame Award is the most prestigious of three individual service awards which formally acknowledge contributions such as committee involvement, presentations at network conferences, and service on various advisory councils and boards. Michi Olson, who serves as Chairperson of the Leading Real Estate Companies of the World® Advisory Council, also presented at the conference on securing incoming corporate relocation opportunities.
“We are honored to present Michi with this award in recognition of her significant contributions to the network and for her willingness to share talent, expertise and time with fellow affiliates. It is because of the generous contributions of industry leaders like Michi that our organization thrives,” said Leading Real Estate Companies of the World® President/CEO Pam O’Connor.
“Michi is one of the most highly respected professionals in relocation,” said Rainy Hake, Executive Vice President of Alain Pinel Realtors. “A proven leader, this award is a testament to the expertise and hard work she brings to not only our firm but the entire industry.” In her role as Vice President of Relocation and Business Development, Olson oversees the brokerage’s corporate relocation network and e-commerce division as well as develops new strategic business opportunities and initiatives.
Alain Pinel Realtors is a member of Leading Real Estate Companies of the World®, the largest network of premier locally-branded firms producing over $234 billion in annual home sales.  LeadingRE provides its affiliates with an extensive range of brokerage services, which include lead generation, cross-market referrals, branding support, luxury marketing, online exposure, technology systems, and industry-leading professional development.

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SIRVA Honors Alain Pinel Realtors with Performance Award

December 13, 2012

Alain Pinel Realtors (APR) is proud to announce the company’s Relocation Department has received the 2012 SIRVA supplier award for “Performance.” The award was announced at the SIRVA Supplier Reception at the Worldwide ERC Global Workforce Symposium in Washington D.C. earlier this year. SIRVA, Inc. is a leading worldwide provider of company relocation services and moving solutions, providing more than 300,000 relocations per year to companies, government employees, and individual consumers.
APR received the honor for exceeding all performance Service Level Agreements, demonstrated by its ability to sell SIRVA transfer properties for the best possible price in the shortest amount of time.

“I am so proud of our dynamic staff and our entire team of agents for their incredible service,” said Michi Olson, APR’s Vice President of Relocation and Business Development. “This award reflects the commitments that all our professionals at APR value – providing only the highest level of service for our clients.”
Criteria for the award is based on the stringent performance goals of SIRVA suppliers including a Broker Market Analysis (BMA) variance under 8.0%, a BMA turn-time under 48 hours, a Most Probably Selling Price (MPSP) vs. Original Listing Price (OLP) variance under 3.0%, less than 90 days average on market, and an amended rate over 85%. APR, serving once of the largest volume markets for SIRVA, exceeded these goals with a 4.0% BMA variance, 44 hour BMA turn-time, 1.9% MPSP vs. OLP variance, 60 days average on market and a 89% amended rate.

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APR’s Michi Olson Appointed Chairperson of Leading Real Estate Companies of the World® Advisory Council

May 22, 2012

Michi Olson, SGMS, of Alain Pinel Realtors (APR) has been appointed Chairperson of the Leading Real Estate Companies of the World® Advisory Council. The Advisory Council is a leadership group comprised of top business development professionals who share their expertise with the Leading Real Estate Companies of the World® (LeadingRE) management team, mentor other members, and serve as ambassadors for the network’s numerous programs available to its member real estate firms. Chicago-based LeadingRE is a global network of 550 premier real estate firms with 4,600 offices and 140,000 sales associates in more than 30 countries around the world.
Olson, who served as the Council’s Vice Chairperson last year, assumed her role as Chairperson following the network’s Annual Conference in March. She serves as Vice President of Business Development and Relocation for APR, the largest privately-owned and independent residential real estate company in California.
“Michi brings an extraordinary level of professionalism and dedication to her role as Chairperson, helping ensure that we continue to offer our members the most relevant programs to support their efforts to assist home buyers and sellers – whether locally, across the country or around the world,” said Erin Koops, LeadingRE executive director, Network Services. “Her reputation as an industry leader is well deserved, and we are honored to have her serve in this capacity.”
“We at APR are proud to be a member of this great network of independent real estate firms around the world, and it will be an honor to serve as Chairperson for the Leading RE Advisory Council,” said Olson.