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The APR Brand – You Tell Us!

October 24, 2012

At Alain Pinel Realtors, we hold our brand and our image to the highest standards. We believe that quality is the universal language. We don’t just project that image, but deliver on the promises that our image suggests – delivering only the best training, technology, and tools to our agents and ensuring they provide their clients with the most professional and distinguished customer service.
But what is the APR image? What is the APR brand? We asked the managers of all our offices recently to describe what they believe is the APR brand and values in three sentences or less. Below is a tag cloud of their results:

 

What does the Alain Pinel Realtors brand / image mean to you?
To see our past ad campaigns, see The Gallery on apr.com.

Business Planning Insights Industry Insights Sales Insights

Early Bird Gets the Lead

October 12, 2012

The evidence is in – when it comes to internet leads – the early birds gets the worm.
Often salespeople argue that if you’re a strong salesperson, even if you call a lead late, you’ll have a higher chance of closing a lead than someone who contacts them earlier – but so far, the evidence suggests otherwise. Internet consumers not only want, but expect almost immediate responses to their inquiries – and any response over 15 minutes greatly reduces the chance of closing that lead.
Let’s look at the internet consumer:

  • Internet consumers often submit 3-5 lead forms, creating multiple “leads” for multiple agents
  • In a 2011 California Association of Realtors survey of buyers, when asked why they chose their agent, responsiveness played a major role in two of the top five factors named:

What Determines How Buyers Chose Their Agent:
1. Most responsive (28%)
2. Worked with agent before (18%)
3. First to respond (17%)
4. Most agressive (16%)
5. Most knowledgeable (6%)

  •  Additionally, the CAR survey showed that 36% of buyers expected an instant response from agents on internet requests – and 96% expected a response within 4 hours
  • According to MIT*, the odds of contacting a lead more than 5 minutes versus 30 minutes drops 100 times. From 5 to 10 minutes the odds decrease by 5 times.
  • The first to contact a lead increases conversion 238%, speed of response is THE best predictor of a closed transaction
The statistics are clear – the modern internet consumer moves fast – and expects you do too. When they choose to submit any sort of lead from they want information right then. If you aren’t providing it for them, not only are those leads quickly dying, but they’re likely to be picked up by another agent. In that same CAR survey, 86% of leads felt that response time was “extremely important” when deciding their real estate agent.

While perhaps it’s true that not too long ago, a better salesperson could close a lead more frequently even if contacting a lead later – in this rapidly changing industry – that is not what consumers want. An easy way to increase your business and start closing more leads today is to decrease the waiting time before responding to leads. Every agent should make it their goal to respond to any lead within 15 minutes.
Photo Credit: Corn Exchange Clock Bristol (Rick Crowley) / CC BY-SA 2.0
* Research Study by James  Oldroyd, PHD, MIT, October 16, 2007
Alain Pinel Realtors Insights Industry Insights

Fun Fact: Steve Jobs & APR

September 17, 2012

Steve Jobs at Alain Pinel Realtors

Did you know that Alain Pinel Realtors and Steve Jobs share a  history?

In 1991, when Alain Pinel Realtors saw the need to greatly invest in cutting-edge technology and computing, Steve Jobs was the one that helped. Steve Jobs, then of NeXT Computers, personally pitched his hardware and software solutions to Alain Pinel Realtors.  While many brokerages had very few computers per office, Alain Pinel Realtors became the first brokerage to offer computers at every agent desk. In addition to the unmatched hardware APR offered, NeXT oversaw the development of a variety of software solutions specific to APR and real estate. The partnership was so successful, Alain Pinel Realtors was featured as a case study for selling the NeXT systems and their powerful uses in the real estate industry. A “NeXT Selling Guide” noted:

Alain Pinel agents bring customers into their offices to show them the level of service they can provide with NeXT technology. By demonstrating support tools unmatched in the industry, they are able to create a more professional image and differentiate themselves as individual agents.” -p.13

Alain Pinel Realtors remains committed to investing in the latest technology tools to differentiate the superior service we provide to our agents and clients. In a true testament to Steve Jobs legacy, even today many of these tools are his creations.

Alain Pinel Realtors Insights Industry Insights

APR.COM Through The Ages

September 11, 2012

Did you know Alain Pinel Realtors was one of the very first real estate brokerages to have a website that featured online listings?

While the old apr.com might not look impressive by modern standards, in 1994 Alain Pinel Realtors was at the forefront of technology. Apr.com was launched before many fortune 500 companies even had a public web presence, let alone real estate companies. Based in Silicon Valley, we have always been committed to using and leveraging new technologies to help assist our agents and our clients. We have continued that tradition with the launch of the latest apr.com. Check out the pictures below to see apr.com evolve overtime:

We’ll be regularly posting fun facts on all different topics ranging from APR history, real estate, consumer insights, and more. These posts are tagged with “fun facts” and can be accessed by clicking the “Fun Facts” button on the Insight Blog’s right sidebar. Enjoy!

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Welcome to the Alain Pinel Realtors Insight Blog!

September 4, 2012

Welcome! Today we are proud to announce our new APR Insight Blog – an agent and industry blog that will be an invaluable resource.

We have transferred some old content from our previous blog – but our best is still to come. The new blog will covers a much wider variety of content. Check back often or subscribe via RSS or email to get the latest!