Take the time right now to look at all your online and social media profiles – and I mean ALL:
LinkedIn, Facebook, Zillow, Trulia, Twitter, Google+, your profile on your broker’s website, YouTube, Trulia, Pinterest, Instagram, and whatever else you’re on (google yourself if you can’t remember!).
When is the last time you did this? Often times, even active users of social media create their accounts, fill out their info, and never look at their “profile” or “personal” information again. I’m not talking about how many times you post a status or connect with someone on LinkedIn – I’m talking about the actual meat of your profile. What do people that are looking at your profile for the first time see?
Ask yourself these questions:
- What is your first impression of your profile? Does it look like how you remember it? Did they change the layout from last time you were here and you haven’t adjusted accordingly?
- Is your contact information updated? There are a lot of wrong phone numbers, broken website links, and bad email addresses out there. Make sure yours isn’t one of them!
- Is your “About Me” or “Bio” updated? Does you real estate bio say what everyone else’s does? Does it mention the areas you specialize in? Does it reflect your experience in the industry – or do you mention things from decades ago?
- Is your education / work experience updated? Does it have your current brokerage? Your current position? It’s shocking how many agents don’t change their profiles, logos, etc. when they have career changes.
- Does your picture look like you? Sorry folks – your 80’s hairdo and shoulder pads need to go. Still holding on to that old picture because you look younger? People notice. Don’t become a joke.
- Most importantly – does your profile reflect who you are? Do you seem just like any same-old, all-the-same REALTOR®? Or does it show a bit of who you are as an individual? Start connecting with people on that level. People are buying homes – it’s a personal process. Be personable.
Chances are as you went through this list, you found a few things that are out of date, no longer reflect you or your business, or just things that could use a little freshening up. Whether you plan to take yourself to the next level this year on social media (you should) or your just want to get your feet wet again (jump in!) – make sure you’re starting 2014 off right. Reviewing and updating your profiles on (at the very, very minimum) an annual basis is necessary. Happy New Year.