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Diane Bravo

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Update Your Skills in 2014!

January 2, 2014

Author: Diane Bravo, Director of Technical Training at Alain Pinel Realtors.
Is your New Year’s Resolution to improve your professional skills and brush-up on industry knowledge? Are you unsure quite how to go about accomplishing this daunting task? Not sure which training resource might best help you reach this goal? As a longtime trainer, this topic is on my dashboard all the time. The answer, unfortunately, is not so simple. What works best for some, doesn’t always work for others – people learn better from different styles. Below are five eLearning tools I’ve found to be most effective. Start using one today and find out which one maximizes the return on your time.
5 easy ways to update your skills online 2014:

  1. Grovo – Grovo is the leading online learning platform that trains users on Internet tools with 60-second personalized videos. The base video offerings are free, with advanced videos offered at a premium. The folks at Grovo are adding lessons at the rate of about 15 per day. What is even more impressive is they do it with down-to-earth style from communication ideas to management tips and more. Sign up and try it today – you can only win with this tool.
  2. Industry News and Newsletters  – No matter what your industry or niche, there is a source for you. These can be newsletters you sign up for with your email address, or groups you join on a social media site you are active on. For example for my real estate news, I follow Inman News – Real Estate Connect on LinkedIn. Not to be left behind in the Training Industry, I follow many groups including my newest addition – Instructional Design and eLearning Professionals Group. But here’s the catch, you have to read whatever newsletter or summary from any group you sign up for. And I get it – we are all overwhelmed and inundated with mail and messages these days and it is tempting to ignore eNewsletters. However, isn’t investing in your skills and staying on top of industry knowledge important? You owe it to yourself.
  3. Lynda.com – This is a little different from the freemium model at Grovo. Instead, Lynda is available in a monthly or annual subscription, but well worth the investment if you’re looking for a more in-depth training. With abundant topics including Microsoft and Google products to Project Management and web design, you can learn to use software right at your desk. It is an online virtual library and the expansive offerings are amazing.
  4. Your Network – Never underestimate the power of your network. With LinkedIn being one of the top social media sites today, it’s easy to keep track of where your contacts are working. When you see them, talk about it! It’s amazing what you can learn and take back to share at work, if you just ask your friends what they are doing in their industry.
  5. Attend a Seminar or Training Course – There are a lot of seminars out there – from free online webinars to all-day in-person trainings. If one comes recommended to you, is about a topic of interest, or has an engaging keynote speaker, it is often worth the investment. Sometimes companies will even help you attend these if you ask – especially if you are willing to share what you learn when you return.

Whatever method you choose, remember investing in yourself is important. Learning will ultimately lead to more opportunity and influence over your sphere. Do something today to improve your skill and lead to a better, more prosperous 2014.


About Author:

Diane Bravo brings 20 years of technical training and implementation experience to Alain Pinel Realtors. In her current capacity as Director of Technical Training, she is responsible for helping all APR agents improve their business through the use of real estate software. Before moving to APR, Ms. Bravo worked for Integrated Device Technology as Business Systems Analyst.
 

Business Planning Insights Industry Insights Marketing and Technology Insights Sales Insights

Staying in Front of Your Clients Online This Holiday Season

December 12, 2013

Author: Diane Bravo, Director of Technical Training at Alain Pinel Realtors.
Did you know that according to the National Association of Realtors® surveys of buyers and sellers in 2011 that over 90% of real estate consumers never hear from their Realtor again after closing? Be different. Get more future business by keeping in touch!  The holidays are a perfect time for you to reach out to past, current and future clients in a natural way –and with online tools, it has never been easier.
Here are 5 easy was to get more exposure online this holiday season with the click of a button:

  1. Send a holiday card from your contact management tool.  Want to avoid the religious connotations of some of the season’s holidays?  Select a classy New Year greeting to ring in the New Year!
  2. Post a holiday tip on your favorite social networking site.  This can be anything from a decorating tip, to gift ideas, to recipes, to general entertaining ideas.  Just Google “holiday tips” and the possibilities are endless.
  3. Send a Facebook Gift. Facebook Gifts were launched late last year as a way to send gifts to celebrate the special moments millions of people share on Facebook each day.  It couldn’t be easier and can cost as little as a $5 for a Starbucks gift card. This is a thoughtful and easy way to really surprise your clients and connections in an unexpected way. And it’s simple for them – a message and redemption code is emailed directly to your friends.
  4. Share an online magazine or article. The Autumn 2013 Exquisite Living magazine is the perfect example of an online read to share. The magazine was designed for ease-of-use for the consumer to flip through luxury trends, market updates, community spotlights and some of Alain Pinel Realtors most impressive homes and estates.
  5. Sharing local holiday happenings in your area is another great way to touch base, while at the same time providing useful information. If you don’t already know some in your area – try checking out your local Chamber of Commerce, community events calendars and local news sources and papers. From holiday wine events, art exhibitions, parades and lightshows, to visits from Santa, who wouldn’t want to see a list of nearby events at a glance? In today’s fast paced environment, people seldom have the time to go out and look for things to do. Do it for them!

Whatever method you choose, remember keeping in touch ultimately lead to more sales. Do something today to cultivate more business and fill your pipeline for 2014.


About Author:

Diane Bravo brings 20 years of technical training and implementation experience to Alain Pinel Realtors. In her current capacity as Director of Technical Training, she is responsible for helping all APR agents improve their business through the use of real estate software. Before moving to APR, Ms. Bravo worked for Integrated Device Technology as Business Systems Analyst.
 

Industry Insights Marketing and Technology Insights Sales Insights

What Buyers and Sellers Want in 2013

October 24, 2013

Author: Diane Bravo, Director of Technical Training at Alain Pinel Realtors.
Do you know today’s home buyers and sellers expect from their real estate agent?

I recently attended a real estate conference in San Francisco, Inman Connect, where various types of home buyers were represented in a panel.  While listening to the seven panelists needs, common themes began emerging which I’ve classified into 10 categories.  If you take a look, you will see just a few simple things can WOW your clients if you choose to practice them.
10 Things the Modern Home Buyer and Seller Wants from their Agent 2013:

  1. Communication – Communicate, communicate, and communicate! Some of these panelists weren’t getting calls back from their agent for days.  Same day call back is a must, but within a shorter timeframe really shows a level of dedication that is appreciated by clients today.  Today more than ever, the early bird catches the worm.
  2. Professional Photos – Let’s face it, if the photos aren’t professional, the home is not being presented at its best. If you are a listing agent and are not displaying high-quality professional photos, you are behind the times.
  3. A Full-Time Agent –Every panelist wanted a full time real estate agent! Gone are the days when a part-time agent adds full service value. Buyers want agents who have the contacts, know the tools and have the time to commit and respond quickly.
  4. An Agent with a Smartphone – Some clients prefer a phone call, some an email, and almost the entire “y” generation wants a text!  Whoever you are and whatever your age, you need to know what your buyers prefer – and  they need to know you have the technology to communicate the way they want. This multi-generational home buyer group was tricky, but one thing they were sure about – no flip phones please.
  5. Teamwork & a Game Plan – These 2013 home buyers are ready and willing to pitch in and help with their search. All they want is a plan of attack, carefully assembled with their real estate agent. Not too much to ask, right?
  6. Pocket Listings – This may be specific to certain markets, but those who mentioned it like to feel they are getting the inside scoop.
  7. Quarterly Statistic Reports – While clients have access to lots of information on the internet, they want to get market reports from their agents.  Regardless of your technical skills, it can easily enough be done with an automated tool.  At APR, agents have access to weekly Altos Market Reports that can be sent automatically to their contact database.
  8. Weekly Inventory Newsletter – This may be the most time consuming of the lot and may pertain mostly to listing agents. The idea was to get a simple list of homes available, from all of the different sources the real estate agent has, combined into one communication. Sellers want to know what else is out there.
  9. Customized Service – This may sound complicated, but really it does not have to be. Know what they like to drink? Have it already in the car when you go to show them homes. One example that was given was an agent who arranged a private showing for the prospective buyer’s mother.  This meant the world to the buyer!
  10. Gifts – Oh, the gifts! Most favored gifts included show tickets, game tickets, expensive bottles of wine, or even dinner.  A dinner accompanied with their agent topped the list! If you’re giving your clients what they want, they will enjoy spending time with you – working or otherwise.

Are you giving your clients what they expect?


About Author:

Diane Bravo brings 20 years of technical training and implementation experience to Alain Pinel Realtors. In her current capacity as Director of Technical Training, she is responsible for helping all APR agents improve their business through the use of real estate software. Before moving to APR, Ms. Bravo worked for Integrated Device Technology as Business Systems Analyst.