Browsing Tag

APR History

APR in the News


November 12, 2015

For 25 years, Alain Pinel Realtors has been the Bay Area’s luxury real estate leader – and we have a lot of stories to tell! To close out our 25th Anniversary, every Thursday from now until the end of the year will be Throwback Thursday on our social media, where we’ll be sharing some APR gems from the vault. Join us and share your own memories from the past 25 years.
Don’t forget check out our 25th Anniversary website celebrating milestones in APR history.

Alain Pinel Realtors Insights Industry Insights

Fun Fact: Steve Jobs & APR

September 17, 2012

Steve Jobs at Alain Pinel Realtors

Did you know that Alain Pinel Realtors and Steve Jobs share a  history?

In 1991, when Alain Pinel Realtors saw the need to greatly invest in cutting-edge technology and computing, Steve Jobs was the one that helped. Steve Jobs, then of NeXT Computers, personally pitched his hardware and software solutions to Alain Pinel Realtors.  While many brokerages had very few computers per office, Alain Pinel Realtors became the first brokerage to offer computers at every agent desk. In addition to the unmatched hardware APR offered, NeXT oversaw the development of a variety of software solutions specific to APR and real estate. The partnership was so successful, Alain Pinel Realtors was featured as a case study for selling the NeXT systems and their powerful uses in the real estate industry. A “NeXT Selling Guide” noted:

Alain Pinel agents bring customers into their offices to show them the level of service they can provide with NeXT technology. By demonstrating support tools unmatched in the industry, they are able to create a more professional image and differentiate themselves as individual agents.” -p.13

Alain Pinel Realtors remains committed to investing in the latest technology tools to differentiate the superior service we provide to our agents and clients. In a true testament to Steve Jobs legacy, even today many of these tools are his creations.

Alain Pinel Realtors Insights Industry Insights

APR.COM Through The Ages

September 11, 2012

Did you know Alain Pinel Realtors was one of the very first real estate brokerages to have a website that featured online listings?

While the old might not look impressive by modern standards, in 1994 Alain Pinel Realtors was at the forefront of technology. was launched before many fortune 500 companies even had a public web presence, let alone real estate companies. Based in Silicon Valley, we have always been committed to using and leveraging new technologies to help assist our agents and our clients. We have continued that tradition with the launch of the latest Check out the pictures below to see evolve overtime:

We’ll be regularly posting fun facts on all different topics ranging from APR history, real estate, consumer insights, and more. These posts are tagged with “fun facts” and can be accessed by clicking the “Fun Facts” button on the Insight Blog’s right sidebar. Enjoy!