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Notable Listings / Sales Uncategorized


February 19, 2016

Where: 2068 Biarritz Place in San Jose. (Listing | Virtual Tour)
Presenting the finest bay view estate in Silver Creek Valley Country Club constructed in a unique European design to capture light and views from three walls in every living area. Secure and private setting at the end of prestigious Biarritz Place. Guest quarters with separate entrance. Game room, card room, den/office, three wet bars, solar, vineyard, and two separate garages totaling more than 2,100 square feet that can accommodate eight cars.
This home is listed by Eric Parker of Alain Pinel Realtors San Jose – Almaden Valley
Offered at $6,400,000
See more homes for sale in San Jose. | Visit our Silicon Valley community page.

Featured Open Homes Uncategorized

OPEN HOUSE: 21771 Congress Hall Lane in Saratoga

January 8, 2016

Photographed by Blu Skye Media
Where: 21771 Congress Hall Lane in Saratoga (listing | virtual tour)
Open: Sunday, January 10, from 2:00 – 4:00 pm
This recently remodeled contemporary 4 bedroom, 5 bath, 5135 sf +/- sf home with den/library and a master suite on each level is sophistication defined. The kitchen has a Viking stove and marble island. Designed with clean lines of marble, granite, and glass that enhance the contemporary flair of this estate. Also enjoy a cozy wine cellar, elevated spa with a view pouring into a vanishing edge pool, 3-car garage and more.
This home is listed by Tiger and Cindy Teerlink of Alain Pinel Realtor Saratoga.
Offered at: $4,300,000
See more homes for sale in Saratoga. | Visit our Silicon Valley community page.


FEATURED HOME: 416 San Lorenzo Court in Sonoma

August 14, 2015

001_Twilight of Front
Where: 416 San Lorenzo Court in Sonomal (listing | virtual tour)
Ideal for your indoor/outdoor entertaining with a large, private, peaceful quartzite courtyard patio, this gardener’s delight home features 10′ ceilings & two master suites, one one on the main floor, the other upstairs. When you sense the aliveness of the location, experience the intimacy of the most private of cul de sac settings … you’ll feel the energy in this truly special, spacious wine country home four blocks from the Plaza.
The home is listed by Tom Verkozen of Alain Pinel Realtors Corte Madera. See more at
Offered at: $1,788,000
See more homes for sale in Sonoma. | Visit our Wine Country community page.

Featured Open Homes Uncategorized

353 Park Street in Bernal Heights

January 23, 2015

Where: 353 Park Street in Bernal Heights, San Francisco (listing | virtual tour)
Open: Saturday, January 24th, from 2:00 to 4:00 pm and
Sunday, January 25th, from 2:00 to 4:00 pm
Located in the sweet spot between Cortland Ave’s Village and Holly Park, this Victorian home will melt your heart. On the main level there is a double parlor living room and family room with built in shelves, soaring ceilings, newly refinished warm wood floors, and bay windows. The spacious, eat-in kitchen opens to a dining room and a large deck. Also on this level, a half bath. Upstairs there are two light filled bedrooms with warm wood floors, and a full, tiled bath. Large, lush garden. Huge garage with plenty of storage. The location is perfect: 89 WalkScore, steps to Cortland Ave’s restaurants, markets, cafes, shops and the verdant Holly Park. Close to public transit, tech shuttles, 280/101 on-ramps and more.
This home is listed by Jessica Branson of Alain Pinel Realtors San Francisco – Noe Valley.
Offered at: $1,025,000
See more homes for sale in San Francisco. | Visit our San Francisco community page.


Featured Home: 1621 University Way in San Jose

June 13, 2014

001_Front (1)
Where: 1621 University Way in San Jose (listing | virtual tour)
A stunning DeMattei custom built home. With approximately 5,069 square feet of living space, this 4 bedroom, each with its own bathroom, and 2 powder rooms, this home has plenty of space. Huge great room with hickory floors, The kitchen features a Calutta marble island and backsplash, quartz countertops, travertine and limestone floors. The master bedroom boasts a huge walk-in closet and a stunning bathroom. The home also features high ceilings, a mud room, laundry rooms on both floors, a separate office, and library / parlor. With a 2-car detached garage and a huge backyard, there are lots of options. Truly an amazing home in the heart of the Rose Garden.
The home is listed by Chuck Nunnally of Alain Pinel Realtors Los Gatos. See more at
Offered at: $4,295,000
See more homes for sale in San Jose. | Visit our Silicon Valley community page.


FEATURED HOME: 1161 Denmark Street in Sonoma

June 6, 2014

02 MLS
Where: 1161 Denmark Street in Sonoma (listing | virtual tour)
The 1906 Sonoma farmhouse located at 1161 Denmark Street is new again! Meticulously renovated, this home has three bedrooms and three baths. Towering redwoods lead to wrap-around porch and bubbling fountain. The charm of the early 20th century is evident throughout in bead board walls, original wood floors, crystal door knobs and nine-foot ceilings.  Modern conveniences include new central heat and air conditioning, gas fireplace, on demand hot water and high end appliances. Play bocce ball, create artwork in the studio, and sip wines from your temperature-controlled wine cellar – this home is truly a delight.
The home is listed by Kathleen Leonard and Kristin Land of Alain Pinel Realtors Sonoma. See more at
Offered at: $1,225,000
See more homes for sale in Sonoma. | Visit our Wine Country community page.

Industry Insights Uncategorized

Introducing: Facebook Timeline

December 15, 2011

As some of you may already know, Facebook has recently introduced a new type of profile called the Timeline.  The Timeline is a new profile that doesn’t just focus on your recent activity, but instead aims to make profiles a digital scrapbook of your life and activities on Facebook.  As of this morning, every individual user on Facebook has the option of previewing the “Timeline” profile.  Once you choose to get the Timeline, it will be published to your friends within 7 days.  For now, it is still optional whether or not to convert your profile; however, as with most Facebook changes, all users will eventually be converted to the new profile.
We’re currently working on a more detailed explanation of some of the changes and what they mean for you.  For now, if you’d like more information or would like to begin playing around with your Timeline, visit: Facebook also posted their own blog entry about the launch here:

Facebook changes are generally greeted with some resistance and this is no different; however, as someone who is currently using the timeline, there are a lot of neat features about the new profiles.  Please be patient and take the time to learn more about the new profiles – it’s a worthy investment.
*Note – these changes only apply to individual profiles – not business pages.  It is very likely that Facebook will eventually be rolling out Timelines for businesses in the future.

Industry Insights Uncategorized

APR owns's Real Estate page today!

December 14, 2011

If you haven’t already, please visit the real estate page on SFGate today to see our newest “page wrap” ad:
As you may recall, we ran our first one of these wrap ads back in October and used a photo of a view from the East Bay. Today’s ad is the 2nd in the series and features the Ferry Building. We will periodically do these ads to promote (and will use them to promote when the site redesign is complete in early 2012).

Industry Insights Uncategorized

Dealing with the Occasional Negative Yelp Review

November 17, 2011

How do I deal with negative Yelp reviews?
We often get questions from agents about negative reviews on Yelp and what can be done about them.  Unfortunately, Yelp and most review sites have strict guidelines and rarely remove content.  Here are the best steps to deal with negative reviews:

  • If the post contains clear violations of Yelp’s content guidelines, it should be reported to Yelp for review (it has to be a clear violation; an unfavorable review that includes “misleading” information will not be removed). You must have a Yelp account to flag reviews.
  • If you have proof that what the reviewer said is false and want to take further measures than just reporting it to Yelp, always consult your manager before proceeding.
  • You can attempt to contact the reviewer directly to clear up any misunderstandings and offer solutions to whatever problem resulted in the negative review.
  • If you own a business account, you can “claim your business page” on yelp and respond publicly and directly (however, this should be done with caution as it is public).
  • Aim for higher client satisfaction.

Yelp does have a filter in relation to what content and reviews it shows. Based on how long a user has been a yelp member, the diversity of their reviews, etc. Yelp determines some reviews to be more useful and trustworthy thank others.  Reviews that are overtly positive or negative from new members are often not displayed. Additionally, Yelp’s filter is skeptical if a large number of responses are submitted quickly. For this reason, Yelp discourages businesses from soliciting customers to submit reviews; often this content will be flagged and never displayed. The best way to increase positive reviews on Yelp is to produce positive experiences for your clients. Overtime, negative reviews will be pushed down the page and or treated as less useful and reliable.
Yelp has frequently asked questions from business owners here that deal with common issues about reviews, Yelp’s filters, and best practices.
Below is a video that explains Yelp’s Filter in more detail: