Market Updates

The Myth of the Foreign Buyer: When to Market Your Home Overseas

November 21, 2018

A good home marketing plan is driven by data – especially when it comes to the question of whether or not you should market your home on an international platform.

We’ve heard a lot of talk recently about foreign buyers – particularly buyers from China. While it’s true that some Chinese buyers have purchased homes in California, it’s not the whole story. Looking at the data can show us a bigger picture. In 2017, the National Association of Realtors reported:

  • 5% of all home buyers were international
  • 14% of international buyers were from an Asian country
  • 12% of international buyers purchased homes in California

Creating a marketing plan specific to Chinese buyers isn’t as important as many in the industry claim. As a member of Leading Real Estate Companies of the World®, Alain Pinel Realtors® has access to an international network of buyers and sellers.

Getting your property more exposure to the right people is important in creating an effective home marketing plan.


Alain Pinel agents are ready to help you navigate your next real estate moment.

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