Michi Olson, SGMS, Alain Pinel Realtor’s (APR) Vice President of Global Business Development & Relocation, sat on the “Where in the World are the Luxury Buyers” panel at Inman Real Estate Connect, which was held in San Francisco from July 16-18.
During the session, Michi discussed APR’s international marketing strategy, which is targeting the rapidly growing number of international real estate homebuyers investing in the San Francisco Bay Area. As well as launching China.APR.com, the firm’s Chinese language website, APR has expanded their international listing syndication, developed relationships with international service providers and financial institutions, and is offering global attaché service and personalized international client assistance. Olson outlined what APR is doing to train their agents, notably their APR Global Specialists, who help foreign nationals transition into their new communities and lifestyles.
During the session, Olson also discussed how the firm is building stronger relationships in China, including their participation at the recent LPS Property Showcase, held May 16-18 in Beijing, which Olson attended along with a team of APR agents. Olson spoke at the event, presenting on Bay Area lifestyle, the state of the local market, and living in the area. This coming December, Olson and APR agents will be attending the next LPS Property Showcase in Shanghai, where they will continue to develop future partnership possibilities with other brokerage firms, investment consultants, and wealth management companies.
Olson was also recently named “One of Top 100 Most Influential Real Estate Leaders for 2014” by Inman News.
Real Estate Connect, produced by Inman News, is an annual real estate technology event where thousands of influential real estate leaders gather to network, make deals, explore current trends and technology, and learn how to embrace and leverage the change that surround the real estate industry.
APR in the News