Industry Insights

Everything You Need to Know About New .REALTOR Web Domain

December 31, 2013

In 2011, the National Association of REALTORS® (NAR) applied with the Internet Corporation for Assigned Names and Numbers (ICANN) to operate a NEW branded .REALTOR top level domain (TLD).
That means – instead of “.com’s” and “.net’s” and the like – soon hundreds of different domain names will be available – including .REALTOR.
The goal of .REALTOR is to create a universal name space where home buyers, sellers, and investors can go to find the most trusted real estate information – and ensure they are working with a REALTOR®.
Only members of NAR and the Canadian Real Estate Association (CREA) can call themselves REALTORS®, and only REALTORS® will be able to use the .REALTOR domain in connection with their names and businesses.
NAR is encouraging brokers and their agents to sign-up by Friday, January 31st, 2014 to receive advance email notification for priority registration of your .REALTOR domain(s) one day before the general release, at
NAR will provide the first 500,000 members who register with a FREE one-year license for a .REALTOR domain.
To be eligible to participate and receive advance notification, you must sign up before January 31, 2014. NOTE: This opportunity is exclusively for domains that include the names of REALTORS® members. Information on registrations for offices and others will be provided at a later date.
Next Steps
Domains will also be made available to REALTORS® offices; state and local REALTOR® associations; association multiple listing services; affiliated institutes, societies and councils; and other NAR-approved licenses at a later date.
Final approval and launch of .REALTOR domain is anticipated in 2014.
To learn more, visit

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