Alain Pinel Realtors (APR) recognizes the importance of high-quality, professional photography and how it can help increase the exposure and value of listings. That’s why the firm is excited to announce their APR Photo & Property Tour Program, powered by Tour Factory. APR has joined forces with TourFactory, who has been navigating the internet for seventeen years as a high-end real estate marketing system, to create a real time experience through presentation, positioning and photography. The program ensures that with each new listing, the listing agent will be paired with a professional photographer who will take high-end photographs of the home.
Property photos are essential to consumers using the Internet in their real estate search process. According to the National Association of Realtors, 98% of home buyers find photos useful, and 88% of home buyers consider virtual tours useful when using the Internet in their real estate search process.
“The importance of visual marketing in successfully selling our client’s properties has become increasingly apparent, and that is why we decided to partner with Tour Factory to create a turn-key, high-quality visual marketing program for our agents that optimizes the synergies created in combining photos, video and listing syndication into a powerful online marketing platform,” said Rainy Hake, Executive Vice President, Alain Pinel Realtors.
Through the new program, all APR agents will automatically have access to a virtual tour of their property linked to APR’s website, apr.com; a slideshow video tour of photos on the firm’s YouTube channel; a large-screen photo carousel on apr.com; have their listing displayed on flat screens in APR conference rooms; and have access to enhanced analytics through Tour Factory.
New apr.com Photo Viewer for Select Homes
By taking advantage of this new program, APR agents are ensuring their clients that their home will be professionally photographed and displayed beautifully on apr.com, the firm’s 100+ website partners to which they syndicate their listings, and all of their property’s marketing materials, both online and offline, ultimately marketing a visually compelling story of their home internationally for maximum exposure.