Alain Pinel Realtors Insights Industry Insights

Fun Fact: Steve Jobs & APR

September 17, 2012

Steve Jobs at Alain Pinel Realtors

Did you know that Alain Pinel Realtors and Steve Jobs share a  history?

In 1991, when Alain Pinel Realtors saw the need to greatly invest in cutting-edge technology and computing, Steve Jobs was the one that helped. Steve Jobs, then of NeXT Computers, personally pitched his hardware and software solutions to Alain Pinel Realtors.  While many brokerages had very few computers per office, Alain Pinel Realtors became the first brokerage to offer computers at every agent desk. In addition to the unmatched hardware APR offered, NeXT oversaw the development of a variety of software solutions specific to APR and real estate. The partnership was so successful, Alain Pinel Realtors was featured as a case study for selling the NeXT systems and their powerful uses in the real estate industry. A “NeXT Selling Guide” noted:

Alain Pinel agents bring customers into their offices to show them the level of service they can provide with NeXT technology. By demonstrating support tools unmatched in the industry, they are able to create a more professional image and differentiate themselves as individual agents.” -p.13

Alain Pinel Realtors remains committed to investing in the latest technology tools to differentiate the superior service we provide to our agents and clients. In a true testament to Steve Jobs legacy, even today many of these tools are his creations.


  • Reply
    Soleil Golden
    September 21, 2012 at 7:04 pm

    Thanks for posting this neat bit of APR history!

  • Reply
    Imogene Speiser
    September 23, 2012 at 3:37 pm

    Good info! Thanks for sharing. imogene

  • Reply
    Rick Helin
    November 1, 2012 at 4:49 pm

    The guy in the tuxedo looks kinda familiar! 😉

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