Market Updates

How Can The U.S. Open Bolster Local Home Sales?

June 17, 2010

As the U.S. Open gets under way today at Pebble Beach, many are anticipating this year’s event may not be as lucrative as 2000’s (the last time the tournament was played at Pebble Beach) due to current market conditions.
One area that could do better than 2000, though, is home sales. Because prices are down, the efforts agents make this week could lead to more sales than ten years ago.
In an article in the Mercury News, Judith Profeta, owner of our Carmel Office, discussed marketing and advertising during this time, and how this effort has a strong residual effect with interested home buyers coming back to the area weeks or months later.
Read the full article for more information and some more interesting insights from Judith.

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