Industry Insights Uncategorized

Really Simple Syndication (RSS)

November 8, 2007

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RssRSS, which means Really Simple Syndication is truly one of the great technical terms in use today.   Why ? Because the definition actually makes sense!

Really Simple Syndication is the means by which a website or blog can publish its content (syndicate the information) for use on another website or blog automatically.  Any site that displays the RSS logo has this feature and there are a variety of benefits including the fact that most search engines look for RSS feeds and give favorable ranking to the sites that syndicate their content. Another feature of RSS is that you can use a an RSS feed reader to subscribe to the the content published on a site.

Now let’s put this in practical terms:  The single property websites available at feature an RSS feed. The logo is at the bottom of each page.  Your clients can subscribe to your feed by clicking on the logo and pasting the URL into a feed reader.  Anytime you publish a new single property website from, it will appear in your client’s reader.  When they click on the newly information in the reader, they go directly to the property website.  What’s more, you get a big boost in your search engine optimization results by doing this.

As a test I took the RSS feed from APR Agent Annie DiResta and put it in a feed reader on my iGoogle homepage.  Voila!  Annie’s sites are now live on my home page.  Look for more news about RSS and how it can help you in future posts on this blog.  

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